Roadsmith
Roadsmith is the result of a decision to rebrand a line of trikes made exclusively by The Trike Shop. Formerly referred to as trikes by the Trike Shop, the company needed to create an identity to define their brand and further distinguish them from the competition. Converting motorcycles to trikes for over 30 years, longevity and experience were the attributes the company could own, so we positioned them as the experts in the industry. Roadsmith is the name we created, and its meaning is reflected in the strength and craftsmanship of the logo that is now featured on each trike in the family and throughout communications. The Roadsmith logo will be featured in the 2007 Graphis Design Annual.
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