Wenonah Canoe and Initio Announce Client Partnership

Wenonah Canoe, a leading manufacturer of high performance canoes and kayaks announced it has retained Initio Advertising, a Minneapolis full-service advertising agency. Initio will be providing a wide range of marketing services for Wenonah, including market research, brand strategy, advertising, collateral, interactive promotion, and public relations.

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DATELINE: INITIO

The creative team (known around the office as “The C-Force”) is putting the finishing touches on 3 super-cool television spots for Jackpot Junction Casino. Led by Initio co-founder and executive creative director Scott Sample, production went off without a hitch – warranting a thunderous round of applause from the Initio staff at lunch last week.

The spots, which should hit Midwestern airwaves in October, feature scenes in a Laundromat, an office break room, and an airport where people… well, why don’t you just watch and find out for yourself?

When asked about the spots, senior copywriter Dave Schutz said, “After watching these commercials, you’ll ask yourself, ‘Isn’t it about time I hit the jackpot?’ Unless you are under 18.”

Initio Advertising is a creative hotshop in the warehouse district of Minneapolis. They have been working with Jackpot Junction Casino for almost a decade